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Harnessing Hashtags!

Tweeting or Instagram(ming) some brand new company or product news via social media seems simple enough, but did you know that adding targeted hashtags to your post can bring in more traffic and possibly more customer sales? They can! A hashtag allows your content to be categorised and discoverable on a large scale.

If you Tweet: “Watching Super Bowl 50 with family at TGI Fridays in Seattle!” Nothing in the Tweet is searchable, but will be seen by your followers, and if it is retweeted, then their followers will see it. Now if you were to Tweet: “Watching #SuperBowl50 with family at #TGIFridays in Seattle!” Within that tweet you have two key hashtags, assuming those are the correct keywords for that event and venue. Making up hashtags often doesn’t work as it can limit the amount of people that will see it. But many major events will create a hashtag for an event, or specific locations will be frequently used.

What we can do for you at Social Media Guru is look at your company and brand and pinpoint when you should tweet, how often and the hashtags you should use. Take for example the recent work we did with BPI. We helped them create a database of all official Twitter and Instagram accounts for athletes likely to be photographed by BPI as well as hashtags and search criteria commonly used. We also monitor the success of their tweets and provide feedback so they can better target their audience.

BackPage Images Case Study

We recently helped London Based Sports Photography Agency with a major rebrand from BackPage Images to BPI. When Managing Director Javier Garcia approached me wanting to change the way people look at his agency without losing the identity of what makes it such a unique agency I felt that one way to go about it was to shorten the name. Seems simple… the thought behind the name BackPage Images is that sports images in newspapers in the United Kingdom feature on the back page and feature in a prominent fashion. But Javier wanted to show that BPI was more than sports, his photographers could cover a wide variety of subject and still bring a unique look that sets BPI apart from the competitors.

Javier Garcia said, “I want people to look at our photos and know that it’s a BPI photo, whether it be sports, news, or commercial job.”

Social Media was also another area in which BPI needed to make strides in. Many of the organisations that BPI work with harness Twitter and Instagram to showcase their unique work. Each photographer is asked to Tweet a selection of their very best images at the end of a game or make a unique Instagram post.

Here are two examples:

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The use of Social Media by photographers allow them and the company they work for to build up a unique online portfolio that can be seen worldwide. I am confident that the rebrand of BPI doesn’t alter how people see the work done by Javier and his photographers, but it allows the BPI team work in a broader scope of photography.

Welcome to The Social Media Guru!

Welcome! The Social Media Guru is here to help you incorporate Social Media into your business, and if your already familiar with Facebook, Instagram, and Twitter, we can help you harness it’s power to drive more traffic to your website and more customers through the door! We are a small business and we work with each client individually as no two businesses are alike and we don’t believe in a cookie cutter approach when it comes to applying Social Media to your business.